American Factory Direct Furniture
Content Creation, Editing, & Graphic Design
'Chair-ismatic' Content Creation
Content creation for American Factory Direct Furniture's social media page involves producing engaging and visually appealing reels and posts that highlight the store's unique furniture offerings. This content helps to build the brand's online presence, attract potential customers, and drive engagement through creative storytelling and eye-catching visuals.
Designs that Leave an Impression
From in-store signage to catalogues, I crafted a variety of print design elements for American Factory Direct. These materials serve to inform consumers about collections, provide clarity regarding pricing, and effectively promote new products.
Click-Worthy Email Campaigns
Captivating newsletters are designed to grab customers' attention and keep them engaged with the brand. By blending visually-compelling content with promotions, these email campaigns drive customer interaction and boost in-store traffic.
Picture Perfect
Capturing and editing in-store photography for American Factory Direct presents a unique challenge of isolating and highlighting individual furniture pieces amidst a heavily-stocked, ever-changing showroom. This precise process involves not only showcasing the elegance and quality of each item but also includes editing to remove distractions, fabric wrinkles, and any unwanted marks, tags, or debris. The goal is to ensure the final images truly reflect the brand's standards and appeal, thus attracting discerning customers.
